What is a Pharmaceutical CRM Software?
A Pharmaceutical CRM Software is a centralized application used by pharmaceutical companies, drug developers, pharmacies, and medicine distributors to gather and store data related to pharma sales and marketing. Its functions include the management of customers, vendors, and distributors while helping drug manufacturers in producing medicines that are in demand, capturing orders, and delivering them at a minimal cost and time.
A Pharma CRM Software is vital in unifying the operations of different business divisions, most importantly, the marketing, sales, and service units. It brings all users on the same page, ensures real-time replication of customer data and sales information, and provides users with clear objectives regarding their daily tasks.
